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HMS Poultry Portfolio

Embark on a flavorful journey with us that traces back to 1975, when our humble beginnings involved delivering live chickens to local shops with their own slaughter rooms. But as laws evolved, so did we! By 1988, we ushered in a new era of convenience with oven-ready chickens, setting the stage for a delicious revolution.

Overview

Our journey started back in 1975 when we started delivering live chickens to shops who had a slaughter room at the back of their shops. In 1988 the law was changed that chickens could only be slaughtered in certified slaughterhouses. The start of a new era when oven ready chickens wore introduced to the public. In 2002 we opened a slaughterhouse in Cannock where we were the first company to join Halal Monitoring Committee (HMC) we have been their members ever since.
In 2012 we opened HMS to diversify away from the whole bird market and started to further process the chickens into smaller cuts (Breast Fillet, Legs, drumsticks etc) we then saw that there was a market for marinated products. We started to supply Dixy Chicken and Pepe’s where we marinated their chicken with the marinade they supplied.

Services

  • E-Commerce Integration: Secure online shopping experience with WooCommerce.
  • Appointment Booking: Easy booking with automated confirmations.
  • Frontend & Backend Mobile App Development
  • Mobile-First Design:Optimized experience for all devices.
  • Content Management: Simplified WordPress backend with drag-and-drop

    • Industry

    HMS Poltry

    Region

    World Wide

    Visit

    Website

    Get It On

    Technologies

    Core Data

    GIT

    HTML

    JAVA

    JAVASCRIPT

    MYSQL

    JQUERY

    PHP

    SWIFT

    LARAVEL

    Challenges
    • Brand Consistency & Visual Appeal: Ensuring that the website consistently reflected Prime Beauty’s luxurious identity was challenging. Every element—from typography and color schemes to imagery and layout—had to align with the brand’s guidelines, creating a coherent and visually appealing experience.
    • Service Presentation & Navigation: With a wide array of services and products, organizing content in an intuitive manner was critical. The challenge was to present detailed information without overwhelming the visitor, ensuring clear pathways to explore each service effectively.
    • Online Booking & E-Commerce Integration: Combining robust functionalities like appointment scheduling and secure product purchases into one seamless platform was complex. The integration needed to support user-friendly interactions while maintaining site performance and security.
    • Responsive & Mobile-Friendly Design: Catering to a diverse range of devices required meticulous attention to design and functionality. The challenge was to build a responsive layout that adapts smoothly across desktops, tablets, and smartphones, ensuring fast load times and an optimal user experience.

    Solution

    • Custom WordPress Theme for Brand Consistency: We developed a tailor-made WordPress theme that meticulously incorporated Prime Beauty’s color palette, typography, and design elements. This approach ensured that every page resonated with the brand’s luxurious image, offering a consistent look and feel.
    • Intuitive Layout and Navigation Structure: To address the service presentation challenge, we organized content into clearly defined sections with easy-to-read headings and engaging visuals. This structure, combined with strategically placed calls-to-action, guided users effortlessly through the site.
    • Integrated Booking and E-Commerce Plugins: We implemented a reliable booking plugin and WooCommerce to handle appointment scheduling and secure transactions seamlessly. These tools provided automated confirmations and reminders while ensuring the website remained fast and secure.
    • Mobile-First Responsive Design Approach: By adopting a mobile-first design strategy and conducting thorough cross-device testing, we ensured that the website delivered a smooth and engaging experience on all devices. Responsive layouts, optimized images, and intuitive navigation elements contributed to fast load times and a user-friendly interface.

    Key Features

    Live Chat & Customer Support Integration

    A grid-style yearly Islamic calendar allows users to scroll infinitely in either direction, providing a comprehensive view of the entire year. This feature ensures effortless browsing and planning of significant Islamic months and important days with intuitive navigation.

    Custom WordPress Theme:

    The website was built with a tailor-made theme to perfectly align with Prime Beauty’s luxury branding. Every visual element, from typography to layout, is designed to enhance the brand's appeal and maintain a consistent identity.

    E-Commerce Integration:

    The WooCommerce platform powers the online store, allowing customers to browse and purchase beauty products with ease. Features like secure payment gateways and a streamlined checkout process ensure a smooth shopping experience.

    Appointment Booking System:

    An integrated booking plugin enables users to schedule beauty services online. The system includes automated email confirmations, reminders, and a user-friendly interface to simplify the process.

    Responsive Mobile-First Design:

    The website is designed with mobile users in mind, ensuring optimal performance and usability across all devices, including smartphones, tablets, and desktops. Testing was conducted to ensure consistent aesthetics and functionality.

    User-Friendly Backend:

    A simplified WordPress dashboard with drag-and-drop functionality allows non-technical staff to manage content, update products, or make minor changes without the need for developers.

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    contact us
    • Office # 39, 1st Floor, Topcity Plaza, Haripur
    • 50 Midland St, Birmingham B9 4DG,

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